自信的支柱
常见问题解答
“自信的支柱”是由 Merz Aesthetics 主导的一项全球定性与定量研究，旨在探索自信、自我认知与医学美容治疗之间的联系。该研究探讨了医学美容治疗如何帮助人们实现内外合一--让内在自我认知与外在形象更加和谐一致。
研究显示：
- 自信与整体社交幸福感密切相关 (74%)
- 医学美容治疗有助于打造与人们内心感受相契合的外在形象 (69%)
- 医学美容治疗会影响人们对自身的看法 (72%)
Merz Aesthetics 开展“自信的支柱”研究，旨在更深入地理解医学美容治疗对情感与心理层面的影响，并将讨论提升至超越外在形象的层面--延伸至自信、自我表达与整体幸福感。
该研究在 15 个国家调研了 15,000 名成年人，每个参与国家各 1,000 名受访者，是聚焦自信与医学美容领域的最大规模全球研究之一。
“自信的支柱”研究参与者来自全球四大区域的 15 个国家：亚太地区（中国、韩国、泰国）；欧洲、中东和非洲地区（法国、德国、意大利、西班牙、英国、阿拉伯联合酋长国）；拉丁美洲地区（巴西、哥伦比亚、哥斯达黎加、墨西哥）；以及北美地区（美国、加拿大）。参与者的年龄范围为 21 至 75 岁，亚太市场略有收紧，为 21 至 65 岁。
虽然该研究反映了全球趋势，但对自信和医学美容治疗的认知可能因文化和地区而异。各地的洞察提供了更丰富的细节。 虽然该研究反映了全球趋势，但对自信和医学美容治疗的认知可能因文化和地区而异。各地的洞察提供了更丰富的细节。
目前可获取亚太地区、欧洲中东和非洲地区、拉丁美洲地区和北美地区的报告。
研究发现，自信在整体幸福感中扮演着核心角色。全球范围内，74% 的受访者认为，培养自信对一个人的幸福感至关重要，这进一步印证了自信的意义远超外在形象。
研究表明，医学美容治疗有助于让人的外在形象更贴近内在感受。69% 的受访者表示，他们借助医学美容治疗打造契合内心感受的外在形象。
The study showed that aesthetic treatments can help bring a person’s external appearance closer to how they feel internally. 69% of respondents said they use aesthetic treatments to create a look inspired by how they feel inside.
是的。全球 59% 的受访者表示，他们认为医学美容治疗是日常自我护理或美容保养的一部分。
研究结果显示，尽管许多受访者接受并拥抱衰老的过程（67% 认同衰老是人生的自然过程），但仍有部分受访者对此感到忧虑（39% 害怕变老）。管理衰老过程是推动人们选择医学美容治疗的重要动因。
就本次研究而言，医学美容治疗包括针对皱纹和细纹的面部治疗、皮肤填充剂、注射类项目、基于能量的皮肤紧致设备、微针、微晶磨皮以及半永久面部纹绣。
“自信的支柱”研究提供了用于审视医学美容治疗情感价值方面最为全面的全球数据集之一。这些发现有助于将医学美容重新定义为一种源于个人意愿、以增强自信为目的的选择，并推动一场围绕自我表达、自信与幸福感展开的更广泛的对话。
Pillars of Confidence is a global qualitative and quantitative research study led by Merz Aesthetics that explores the connection between confidence, self‑perception, and aesthetic treatments. The study examines how aesthetic treatments can help people feel more aligned with how they see themselves on the inside and how they present themselves to the world.
The study showed:
– Confidence is strongly linked to overall social well-being (74%)
– Aesthetic treatments help create a look that is inspired by how people feel inside (69%)
– Aesthetic treatments impact how people view themselves (72%)
Merz Aesthetics conducted the Pillars of Confidence study to better understand the emotional and psychological impact of aesthetic treatments and to elevate the conversation beyond appearance—toward confidence, self‑expression, and overall well‑being.
The study surveyed 15,000 adults across 15 countries, with 1,000 respondents in each participating country, making it one of the largest global studies focused on confidence and aesthetics.
The Pillars of Confidence study included participants from 15 countries across four global regions: Asia‑Pacific (China, South Korea, Thailand); Europe, Middle East & Africa (France, Germany, Italy, Spain, United Kingdom, United Arab Emirates); Latin America (Brazil, Colombia, Costa Rica, Mexico); and North America (United States, Canada). Participants ranged in age from 21 to 75 years, with a slightly narrower age range of 21 to 65 years in Asia‑Pacific markets.
While the study reflects global trends, perceptions of confidence and aesthetics treatments may vary by culture and region. Local insights provide additional nuance.
Reports are available for the Asia-Pacific, EMEA, Latin America and North America regions.
The study found that confidence plays a central role in overall well‑being. Globally, 74% of respondents believe that developing self-confidence is important to one’s well-being, reinforcing that confidence extends beyond physical appearance.
The study showed that aesthetic treatments can help bring a person’s external appearance closer to how they feel internally. 69% of respondents said they use aesthetic treatments to create a look inspired by how they feel inside.
Yes. 59% of respondents globally said they consider aesthetic treatments to be part of regular self‑care or beauty maintenance.
The findings suggest that while many respondents accept and embrace the aging process (67% agreed aging is a natural part of life), others remain apprehensive (39% fear getting older). Managing the aging process is a key driver of the desire to have aesthetic treatments.
For the purposes of the research, aesthetic treatments included facial treatments for wrinkles and fine lines, dermal fillers, injectables, energy‑based skin‑tightening devices, microneedling, microdermabrasion, and semi‑permanent facial tattooing.
Pillars of Confidence provides one of the most comprehensive global data sets examining the emotional benefits of aesthetic treatments. The findings help reframe aesthetics as a personal, confidence‑driven choice and support a broader conversation about self‑expression, confidence, and well‑being.
加入这场关于自信的对话。