Pillars of Confidence

We surveyed 15,000 adults worldwide about the connection between aesthetics and confidence.

Discover how aesthetics can do more than enhance our appearance.

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Aesthetics can help us speak to ourselves in a more positive way, fueling our confidence

72%

of people surveyed agreed with the statement, “I am confident in who I am.”

69%

of people surveyed seek aesthetic treatments to reflect how they feel inside.

72%

of respondents said that aesthetic treatments impact how they view themselves.

Source: Merz Aesthetics. Pillars of Confidence: Global Insights on Aesthetics and Self-Affirmation. Supported by research partner Ipsos (2025).

15 Countries

A global map with select countries in North America, South America, Europe and Asia

Participants

25%

25% male

75%

75% female

Ages 21 through 75*

*age range 21-65 in Asia-Pacific

A confident older woman with gray hair smiles softly to the camera.


Discover how the link between self-perception and outward appearance can impact confidence.

Join the conversation on confidence.