Merz Aesthetics, the world’s largest dedicated medical aesthetics business, today announced the appointment of Alexis (Lexi) Stern as the new Chief Marketing Officer. Stern will join the global leadership team and will be responsible for leading the portfolio and brand strategies to help Merz Aesthetics achieve its global vision of being the preferred and premier partner of choice for our customers and consumers.
“Lexi brings an unwavering commitment to brand innovation and a track record of building global brands with her expertise in multichannel marketing, branding and digital strategy,” said Bob Rhatigan, Chief Executive Officer, Merz Aesthetics. “Lexi will be a powerful partner in working with our customers globally to fulfill our shared purpose of fueling people’s confidence through medical aesthetics.”
Most recently, Stern served as Senior Vice President of Global Marketing at Covergirl, Coty Inc.’s leading global brand, where she oversaw product development, media strategies, digital initiatives and integrated marketing efforts, while championing digital equity strategies. Notably, she led the development and execution of a successful brand campaign, which included signing/re-signing influential and iconic Covergirls such as Niki Taylor, America Ferrera, Kelsea Ballerini and Queen Latifah.
Before her role at Coty, Inc., Stern held various global and regional leadership positions at category-leading organizations, including spearheading the celebrity fragrance division at Revlon, and integrating GLAMGLOW during her tenure at Estée Lauder.
“I’m inspired by Merz Aesthetics’ commitment to helping health care professionals and their patients bring authentic confidence to life,” said Stern. “I look forward to bringing my experience overseeing product development and global marketing efforts to continue our laser focus on building strong customer relationships and supporting their success.”
Stern has taken over the role of Chief Marketing Officer from Can Gumus, who served from 2020 to 2023 before he was named President, Latin America (LATAM) Merz Aesthetics. Stern will report directly to Bob Rhatigan, Chief Executive Officer, Merz Aesthetics.
In addition to Stern’s appointment, Gonzalo Mibelli has been named President, Europe, Middle East, and Africa (EMEA), Merz Aesthetics, leading strategy and operations across the region. He previously served as President, LATAM Merz Aesthetics from 2020 to 2023. Matt Anderson has also been named Chief Technical Operations Officer, responsible for leading global technical operations, including manufacturing, quality control and supply chain. He formerly served as Senior Vice President, Global Manufacturing for Merz Aesthetics.
About Merz Aesthetics
Merz Aesthetics is a medical aesthetics business with a long history of empowering health care professionals, patients and employees to live every day with confidence. We aim to help people around the world look, feel and live like the best versions of themselves — however they define it. Clinically proven, its product portfolio includes injectables, devices and skin care treatments designed to meet each patient’s needs with high standards of safety and efficacy. Being family owned for more than 115 years, Merz Aesthetics is known for building unique connections with customers who feel like family. Merz Aesthetics’ global headquarters is in Raleigh, N.C., USA, with a commercial presence in 90 countries worldwide. It is also a part of Merz Group, which was founded in 1908 and is based in Frankfurt, Germany. Learn more at merzaesthetics.com.
© 2024 Merz North America, Inc. All rights reserved. Merz and Merz Aesthetics are trademarks of and/or registered trademarks of Merz Pharma GmbH & Co. KGaA in the U.S. and/or certain other countries.
Media Contact
Emily Browder
Global Corporate Communications
Merz Aesthetics
6501 Six Forks Road
Raleigh, NC 27615
919-582-8114
Media@merz.com